A Big Change for Our Coffee
 
Level Ground Trading has provided Ten Thousand Villages with high-quality, fair trade coffee for two decades.  Customers have come to expect amazing coffee in their cup that is both reasonably priced and ethically sourced.

With the closure of Ten Thousand Villages Canada in the spring of 2020, seven stores have continued to operate independently across the country (Abbotsford BC, Edmonton AB, Calgary AB, Brandon MB, Steinbach MB, Port Colborne ON, and Cobourg ON).  Only four of these stores have retained the Ten Thousand Villages name.

For that reason, it makes little economic sense for Level Ground to continue the red and black "Ten Thousand Villages" packaging for just four stores.  Thus, the final supply of the Villages' bags will run out by March 2021 and then all stores will begin to stock the Level Ground packaging in 300g bags (retail price $11.95).

Unfortunately, Level Ground's packaing doesn't always directly translate for the Villages' packaging.  For one thing, the Villages' packaging has 11 different varieties while the Level Ground packaging has only 8 varieties.  [Note:  the seasonal "Winter" blend from Oct - Jan is an additional product that is unaffected by this changeover] 

Below, we have created a visual guide to help our customers make the transition from their current favourite coffees to the new packaging.  These recommendations come directly from Level Ground.  In somes cases, there will be little or no change while, in others, customers may need to find a new favourite roast based on their favourite country of origin.
Please Note:  All the new Level Ground 300g bags come in BOTH Beans AND Ground!

IF YOU CURRENTLY LIKE...                                            THEN YOU SHOULD NOW TRY...
Colombian coffee will now only be available in the "Colombia:  Dark and Strong" roast which, we assume, is the same as the Colombian Dark roast in the 1lb bags.

Level Ground's Description:

Roast Profile: Dark Roast

Coffee Type: Single Origin

Flavour Notes: Savoury, deep 'coffee' note, sweet dark chocolate

Flavour Profile: Classically dark, bold coffee. Balanced with a rich, full flavour. Grown by small-scale farmers in Colombia.

Social Impact: When you purchase this coffee, you fund education for children in coffee farming regions in Colombia..


 

IF YOU CURRENTLY LIKE...                                            THEN YOU SHOULD NOW TRY...
If you are a fan of the Bolivian roast, you are advised to migrate to a South and Central American blend called "Andes Moutains:  Medium & Rich".  The blend of beans come from Peru, Bolivia, Honduras, and Guatemala

Level Ground's Description:

Roast Profile: Medium Roast

Coffee Type: Craft Blend

Flavour Notes: Sweet orange, milk chocolate, roasted peanut

Flavour Profile: This organic blend of South American coffees is smooth. So smooth. 

Social Impact: When you purchase this coffee, you fund education for Indigenous farming families in Peru.


 

IF YOU CURRENTLY LIKE...                                            THEN YOU SHOULD NOW TRY...
If you love either the Tanzanian or Congo coffee, you are advised to migrate to a blend of African coffees called "Rift Valley:  Dark & Balanced".  We note that this blend of Ethiopian, Congo, and Tanzanian beans was the blend of the Original "Winter Harvest" coffee several years ago.

Level Ground's Description:

Roast Profile: Dark Roast

Coffee Type: Craft Blend

Flavour Notes: Toasted pecan, dried fruit, dark chocolate, black pepper

Flavour Profile: This organic blend of African coffees from Congo, Ethiopia, and Tanzania that is incredibly balanced. Its deep caramel flavour stands up well to cream.

Social Impact: When you purchase this coffee, you fund healthcare in East Africa


IF YOU CURRENTLY LIKE...                                            THEN YOU SHOULD NOW TRY...
The Peru coffee will remain but it will now be a medium roast called "Peru:  Medium & Smooth"

Level Ground's Description:

Roast Profile: Medium Roast

Coffee Type: Single Origin

Flavour Notes: Meyer lemon, sweet pea, milk chocolate, toasted peanut

Flavour Profile: Grown in the cool jungle, these slow-ripening beans bring a delicate acidity, medium body and floral and berry notes in your cup.

Social Impact: When you purchase this coffee, you fund education for Indigenous farming families in Peru.


IF YOU CURRENTLY LIKE...                                            THEN YOU SHOULD NOW TRY...
The Ethiopian coffee will remain but it will now be a medium roast called "Ethiopia:  Medium & Lovely"

Level Ground's Description:

Roast Profile: Medium Roast

Coffee Type: Single Origin

Flavour Notes: Berry, sugar-sweet, black tea, toasted almond

Flavour Profile: From the birthplace of coffee comes this incredibly lovely cup featuring berries and honey.

Social Impact: When you purchase this coffee, you build wells for clean water in Ethiopia.


IF YOU CURRENTLY LIKE...                                            THEN YOU SHOULD NOW TRY...
The Espresso 1lb bag has always featured the Tanzanian beans roasted to a medium-dark; it's always fun to tell customers that Adam on the Espresso package and Helena on the Tanzanian package are husband and wife!  However, the recommendation from Level Ground for the Espresso coffee is the new "Bright Roast:  Light & Juicy"...a light roast coffee with an interesting blend of beans from Peru, Congo, and Tanzania.

Level Ground's Description:

Roast Profile: Light Roast

Coffee Type: Craft Blend

Flavour Notes: Raspberry, sweet almond, grapefruit

Flavour Profile: This organic blend of African and South American coffee has a lively entry, rich crema and tremendous character with a cocoa finish.

Social Impact: When you purchase this coffee, you fund education in D.R. Congo and Peru.


IF YOU CURRENTLY LIKE...                                            THEN YOU SHOULD NOW TRY...
Absolutely nothing changes with the French Roast extra-dark coffee.  It is still the Colombia beans roasted to the extra-dark level but will now be called "French Roast:  Dark & Intense".  It will also now be available in a ground version.

Level Ground's Description:

Roast Profile: Very Dark Roast

Coffee Type: Single Origin

Flavour Notes: Black pepper, nutmeg, clove, smoky

Flavour Profile: The boldest coffee we’ve ever made. Your favourite Colombian coffee beans, roasted as dark as we dare go.

Social Impact: When you purchase this coffee, you fund education for coffee farming families in Colombia.


IF YOU CURRENTLY LIKE...                                            THEN YOU SHOULD NOW TRY...
Absolutely nothing changes with the dark Colombian decaf coffee other than it is now called "Decaf:  Dark & Jitter Free".

Level Ground's Description:

Roast Profile: Dark Roast

Coffee Type: Single Origin

Flavour Notes: Sugar-sweet, dried fruit, semi-sweet chocolate, baking spice

Flavour Profile: Natural-water decaffeinated, presenting a clean, full-bodied taste with hints of cocoa and black currants. All the strong, rich flavour you're craving + a good night's sleep.

Social Impact: When you purchase this coffee, you fund education for coffee farming families in Colombia.


Lastly...for that special time of year from October to January...the Winter Blend

This past Christmas, we already had the new 300g packaging for the Winter: Dark & Delciious coffee.  The fact that it wasn't Christmas-red confused a lot of people, but they were happy to find it back in stock.
Ten Thousand Villages Cobourg